This place is MASSIVE! There were so many activations and great photo op moments." You have to experience it! "The sensory experience we all crave and our go-to spot when we …Get Ready to Slime: Sloomoo Institute in…. by Annaliese Burich. Get Ready to Slime: Sloomoo Institute in…. by Annaliese Burich. LOAD MORE. The New York City pop-up world is about to get slimy: the brand-new Sloomoo Institute, an experience dedicated to slime, opens in SoHo on October 25. Sloomoo Institute is the ultimate destination for slime enthusiasts, offering a one-of-a-kind immersive experience in New York City. With a mesmerizing world of hand-crafted slime, delightful scents, vibrant colors, and soothing ASMR delights, visitors can escape from their screens and indulge in the #satisfying joy of the Sloomooverse. Sloomoo Institute. Sloomoo founders Karen Robinovitz and Sara Schiller announced in a press release, “We began as a pop-up in New York City, but after seeing how our … Sloomoo Institute - Houston. Marq-E Entertainment Center 7620 Katy Freeway, Ste #360 Houston, TX 77024. GET DIRECTIONS. MUSEUM EXPERIENCE HOURS. For experience days and times, please check our ticketing platform. Getting here: Sloomoo Institute is located in the Marq-E Entertainment Center at 7620 Katy Freeway Suite 360 between Rocket Fizz and ... Sloomoo Institute is an interactive pop-up experience! Sink your hands into over 30 vats of textured, scented slime. See your brain on slime with an EEG machine. Relax at our ASMR sound station and be immersed in CGI satisfying videos. Tag our slime and repeat wall by smearing slime on it. Design your dream slime at the DIY bar.Sloomoo Institute: Great activity for kids but why so EXPENSIVE? - See 28 traveler reviews, 45 candid photos, and great deals for New York City, NY, at Tripadvisor. Atlanta - Free parking onsite.. Chicago - We do not validate parking or manage the parking lot.We recommend booking convenient and affordable parking in advance through SpotHero, the nation's leading parking reservations app.To reserve your parking spot, visit the Sloomoo Institute Chicago SpotHero Parking Page and book a spot with rates up to 50% off drive-up. About. Hi Chicago!!! Get off your screens and immerse yourself in our mesmerizing world of slime and satisfying joy. Embrace the vivid colors, scents, tactile compounds, and captivating visuals and sounds. Unleash your imagination and keep dreaming, whether you’re a kid or a kid at heart. Duration: 1-2 hours.Tickets are required for each guest who wants to enter Sloomoo Institute. All children under 14 must be accompanied by an adult. TICKETS ARE NON-REFUNDABLE AND NON-TRANSFERABLE. WE CANNOT PROVIDE REFUNDS IF PARTICIPATION DOESN’T OCCUR FOR THE ENHANCED EXPERIENCE. …Sloomoo Surprise Monthly Subscription. $39.99. Slime DIY Kit Subscription. $29.99.The Sloomoo Institute offers two different subscription programs: the Sloomoo surprise monthly subscription and the slime DIY kit subscription. Sloomoo Surprise Monthly Subscription. Five handcrafted slimes per month; Exclusive creations you won’t find anywhere else; Subscribe and save 12.5% ($5 per box) Slime DIY Kit …Sloomoo Institute NYC. 375 reviews across 2 activities. 475 Broadway, New York, NY 10013. SoHo. (888) 718-4253. Ask A Question. Editor’s Tip. Sloomoo comes from a funny thing slimers do on social media, where they say,“replace the vowels of your name with ‘oo’ and that is your slime name.”. Slime = Sloomoo!Sloomoo Institute is an interactive pop-up experience! Sink your hands into over 30 vats of textured, scented slime. See your brain on slime with an EEG machine. Relax at our ASMR sound station and be immersed in CGI satisfying videos. Tag our slime and repeat wall by smearing slime on it. Design your dream slime at the DIY bar.Tickets are required for each guest who wants to enter Sloomoo Institute. All children under 14 must be accompanied by an adult. TICKETS ARE NON-REFUNDABLE AND NON-TRANSFERABLE. WE CANNOT PROVIDE REFUNDS IF PARTICIPATION DOESN’T OCCUR FOR THE ENHANCED EXPERIENCE. … 7620 Katy Fwy Suite 360, Marq-E Entertainment Center, Houston, TX 77024. Reach out directly. Visit website. Full view. Best nearby. Restaurants. 411 within 3 miles. Red Robin America's Gourmet Burgers and Spirits. 60. Thousands of slimes, brainstorms, and experiments later, they launched Sloomoo Institute, their happy place. MEET THE PARTNERS Co-Founder. KAREN ROBINOVITZ Karen Robinovitz is a media veteran who launched Digital Brand Architects (DBA) the first talent management agency for digital influencers. Largely credited for creating the social …Receive exclusive offers, original stories, events and more. ...About Sloomoo Institute Sloomoo Institute is a rapidly growing interactive experience based on slime and ASMR. We are an art-inspired, immersive haven of color, design and play. Launched in NYC in the fall of 2019, Sloomoo Institute has been an enormous success, attracting hundreds of thousands of guests and …MEET SLOOMOO. COLOR: Blue, Magenta, Yellow. SLIME TEXTURE: Butter. SCENT: Froot Loops. Sloomoo is made of slime, which is not a liquid or a solid; slime is non-binary which is why Sloomoo identifies as such and uses they/them/theirs pronouns. Sloomoo loves outer space, science, disco, fun Latin beats, beaches, airplanes, neon, groovy fish.November 18, 2022. Inside Sloomoo Institute. Courtesy of Sloomoo Institute. When was the last time you experienced pure joy? In this frenetic, stress-filled world, it can be …Slime DIY Kit Subscription. $29.99. Add to Cart. Pay in 4 interest-free installments for orders over $50.00 with. Learn more. Description. HOW TO SLIME. Slimers who love to make every texture like a little scientist, this is for you! Every month, you will get ingredients to make a new texture (and a cute slime theme) along with a …Joy. Slime! Share the gift of an experience at Sloomoo Institute, so someone you love can create a lifetime of playful memories in a colorful world of hand-made, scented slime, the world’s largest DIY bar to make your own slime, soothing ASMR sounds, immersive videos and so much more! Perfect for kids and the kid in all of us!Fancy Pants Slime. Level: Expert. Fancy Pants is always fancy but so fancy that she likes to surprise you with new "outfits" all the time. Yup, this is a mystery slime. It will always be crystal clear and it will always have different sparkles, sprinkles, confetti and surprises inside. This is part of our new collection of clear glue slimes ...There are plenty of photo-ops throughout Sloomoo. When you enter Sloomoo Institute Houston, you are greeted by a colorful world of slime and a gift shop full of ooey-gooey stuff! After a brief ... Get off your screens and immerse yourself in our mesmerizing world of slime and satisfying joy. Embrace the vivid colors, scents, tactile compounds, and captivating visuals and sounds. Unleash your imagination and keep dreaming, whether you’re a kid or a kid at heart. Duration: 1-2 hours. Suggest edits to improve what we show. Something went wrong. There's an issue and the page could not be loaded. Reload page. 203K Followers, 562 Following, 3,638 Posts - See Instagram photos and videos from Sloomoo Institute (@sloomooinstitute) November 18, 2022. Inside Sloomoo Institute. Courtesy of Sloomoo Institute. When was the last time you experienced pure joy? In this frenetic, stress-filled world, it can be …Sloomoo Institute, New York, New York. 22,475 likes · 642 talking about this · 9,287 were here. Escape! Immerse yourself in the Sloomooverse of #satisfying joy. Sloomoo Institute - Houston. Marq-E Entertainment Center 7620 Katy Freeway, Ste #360 Houston, TX 77024. GET DIRECTIONS. MUSEUM EXPERIENCE HOURS. For experience days and times, please check our ticketing platform. Getting here: Sloomoo Institute is located in the Marq-E Entertainment Center at 7620 Katy Freeway Suite 360 between Rocket Fizz and ... Casa D'Angelo. #675 of 8,847 Restaurants in New York City. 677 reviews. 146 Mulberry St Between Hester & Grand Sts. 0.2 miles from Sloomoo Institute. “ Had the best time ” 16/12/2022. “ Manhattan Little Italy ” 12/11/2022. Cuisines: Italian. Order Online.Each ticket includes access to our DIY Bar where you'll design a custom 8 oz slime ($18 value!) and choose from 40+ colors, 60+ fragrances & 150 charms. Over 25 slime vats with different texture and scent combinations! Slimey Mirrors - a day-glo room where you'll transform into a slime creature. Lake Sloomoo - Walk over 350 …This is an all-ages experience great for kids 2 and up, as well as adults. The staff asks that parents of kids between 2 and 5 ensure kids don’t eat the slime, lick their hands, throw slime, or run. Sloomoo Institute. 820 N. Orleans St. Chicago, IL 60610. The Grand Opening is Saturday, November 19, 2022 and …There are plenty of photo-ops throughout Sloomoo. When you enter Sloomoo Institute Houston, you are greeted by a colorful world of slime and a gift shop full of ooey-gooey stuff! After a brief ... Atlanta - Free parking onsite.. Chicago - We do not validate parking or manage the parking lot.We recommend booking convenient and affordable parking in advance through SpotHero, the nation's leading parking reservations app.To reserve your parking spot, visit the Sloomoo Institute Chicago SpotHero Parking Page and book a spot with rates up to 50% off drive-up. Hotels near Sloomoo Institute, Chicago on Tripadvisor: Find 326,842 traveller reviews, 119,787 candid photos, and prices for 381 hotels near Sloomoo Institute in Chicago, IL.Words. Demetrios Comodromos. December 21, 2022. Share. Email. Copy Link. All photography by Nathan Kraxberger and courtesy of Sloomoo Institute. …Sloomoo’s six-week virtual after school program starts January 26 for experts, and January 27 for apprentices. Both courses blend art and slime, with a new box of ingredients delivered each week ...Regularly offering free cancellation up to 24 hours in advance, the Houston Sloomoo Institute Entry Ticket provides guests with the flexibility to reserve now and pay later while ensuring a full refund if plans change. This ticket grants access to a world of interactive activities and sensory experiences at the Sloomoo Institute.Sloomoo Institute, Chicago, Illinois. 3,637 likes · 55 talking about this · 5,176 were here. Escape! Immerse yourself in the Sloomooverse of #satisfying joy.View photos. 14. 5 . 3 reviews Sloomoo Institute - Atlanta: Entry Ticket A celebration of sensory play Provider: Sloomoo Institute - Atlanta Registered address: 3637 Peachtree Road, Suite D, 30319, Atlanta, US Contact details. Reach out to the Tiqets Help Center, we act as a contact on behalf of the ...Each ticket includes access to our DIY Bar where you'll design a custom 8 oz slime ($18 value!) and choose from 40+ colors, 60+ fragrances & 150 charms. Over 25 slime vats with different texture and scent combinations! Slimey Mirrors - a day-glo room where you'll transform into a slime creature. Lake Sloomoo - Walk over 350 …28 reviews. #329 of 2,149 things to do in New York City. Speciality MuseumsScience MuseumsChildren's Museums. Open now. 9:00 AM - 8:00 PM. Write a review. About. Sloomoo Institute is an interactive pop-up …TICKET GENERAL RULES. • Tickets are required for each guest who wants to enter Sloomoo Institute. • All children under 14 must be accompanied by an adult. • TICKETS ARE NON-REFUNDABLE AND NON-TRANSFERABLE. • WE CANNOT PROVIDE REFUNDS IF PARTICIPATION DOESN’T OCCUR FOR THE …Sloomoo Institute is a store that provides hand-crafted, artisanal slime, ASMR, and delights that combine design and modern art. It is an endless supply of hand-crafted slime, delicious scents, vibrant colors, and relaxing ASMR delights. They promote mental health and inclusivity through partnerships, a neurodiverse workforce, and …Sloomoo has sold 1 million so far, for as much as $48 apiece in New York. The other 20% is from sales of its own slime. The company has about 400 employees (and aims to hire neuro-diverse people ...What to Know Before You Go. The Sloomoo Institute is located at 820 N. Orleans Street. The Sloomoo Institute is accessible and there is plenty of space for little ones in strollers. Wear pants and shirts that are easy to roll up. Tickets are for a timed entry period and you’ll want to plan for 60-90 minutes to walk …Tickets are required for each guest who wants to enter Sloomoo Institute. All children under 14 must be accompanied by an adult. TICKETS ARE NON-REFUNDABLE AND NON-TRANSFERABLE. WE CANNOT PROVIDE REFUNDS IF PARTICIPATION DOESN’T OCCUR FOR THE ENHANCED EXPERIENCE. …Thousands of slimes, brainstorms, and experiments later, they launched Sloomoo Institute, their happy place. MEET THE PARTNERS Co-Founder. KAREN ROBINOVITZ Karen Robinovitz is a media veteran who launched Digital Brand Architects (DBA) the first talent management agency for digital influencers. Largely credited for creating the social …Sloomoo Institute, Chicago, Illinois. 3,637 likes · 55 talking about this · 5,176 were here. Escape! Immerse yourself in the Sloomooverse of #satisfying joy. Sloomoo Institute is an interactive, immersive experience based on joy through sensory play – think never-ending hand-made, scented slime, #satisfying sounds and visuals, Kinetic Sand, the ultimate design-a-slime bar, and so much more. Sloomoo | Chicago. Immerse yourself in the joy of sensory play. Our colorful world is full of never-ending, hand-crafted slime, yummy scents, and soothing ASMR delights. .Sloomoo Institute. Escape! Get off your screens and immerse yourself in our mesmerizing world of #satisfying joy. The Sloomooverse is full of never-ending, hand-crafted slime, …November 18, 2022. Inside Sloomoo Institute. Courtesy of Sloomoo Institute. When was the last time you experienced pure joy? In this frenetic, stress-filled world, it can be …Sloomoo Institute is an interactive pop-up experience! Sink your hands into over 30 vats of textured, scented slime. See your brain on slime with an EEG machine. ... MOONLIGHT RIDE Central Park with Photos (45 min) ~ Skip the line. 12. Horse Carriage Rides. from . R 939,37. per group (up to 4) The area. Address. LOCATION & TRAVEL INFO. Sloomoo Institute - Chicago. 820 N Orleans St. Chicago, IL 60610. GET DIRECTIONS. MUSEUM EXPERIENCE HOURS. For experience days and times, please check our ticketing platform. Getting here: Sloomoo Institute is located on the corner of Chicago Ave and Orleans St. The entrance is on the north side of the building. Sloomoo Institute is located on Broadway between Broome and Grand Streets in Soho. Dress comfortably, in clothes that can be rolled up so you can really dig into the slime. Sloomoo is an all-ages attraction, but all guests ages 1+ must purchase a ticket. Kids under age 14 must be accompanied by an adult. … Have your birthday party at Sloomoo. We have party rooms! You can schedule a guided tour, where a dedicated “slimetender” walks your group through the experience, sharing insider stories, slime tips and tricks, creative ideas at the make-your-own-slime bar, and even helps you get the best photo moments. Friday September 23 2022. Part visual splendor, part olfactory wonder and part ooey-gooey sensory fun, Sloomoo Institute’s slime museum is reopening on Saturday, September 24 after a renovation ...The Sloomoo Institute claims that it has tested more than 10,000 types of slime to come up with the best sensory experience possible. ... Sloomoo lets you take home more than just photos. One of ...Sloomoo Institute is an interactive pop-up experience! Sink your hands into over 30 vats of textured, scented slime. See your brain on slime with an EEG machine. Relax at our ASMR sound station and be immersed in CGI satisfying videos. Tag our slime and repeat wall by smearing slime on it. Design your dream slime at the DIY bar.Buying the tickets online is pretty simple- you can see all the available dates and times that the Sloomoo Institute is open and compare it to your own schedule. For an additional fee, upgrade to the Enhanced Experience where you will get slimed at Sloomoo Falls! Sloomoo Falls is for ages 5 & up, but don’t worry, if …Sloomoo Institute is an interactive pop-up experience! Sink your hands into over 30 vats of textured, scented slime. See your brain on slime with an EEG machine. Relax at our ASMR sound station and be immersed in CGI satisfying videos. Tag our slime and repeat wall by smearing slime on it. Design your dream slime at the DIY bar.Sloomoo Institute NYC. 375 reviews across 2 activities. 475 Broadway, New York, NY 10013. SoHo. (888) 718-4253. Ask A Question. Editor’s Tip. Sloomoo comes from a funny thing slimers do on social media, where they say,“replace the vowels of your name with ‘oo’ and that is your slime name.”. Slime = Sloomoo!Sloomoo Surprise Monthly Subscription. $39.99. Slime DIY Kit Subscription. $29.99.Joy. Slime! Share the gift of an experience at Sloomoo Institute, so someone you love can create a lifetime of playful memories in a colorful world of hand-made, scented slime, the world’s largest DIY bar to make your own slime, soothing ASMR sounds, immersive videos and so much more! Perfect for kids and the kid in all of us!214K Followers, 567 Following, 3,689 Posts - See Instagram photos and videos from Sloomoo Institute (@sloomooinstitute) 214K Followers, 567 Following, 3,689 Posts - See Instagram photos and videos from Sloomoo Institute (@sloomooinstitute) Something went wrong. There's an issue and the page could not be loaded. ...Nov 23, 2022 · Dozens of slime textures, the most delicious scents, soothing ASMR (Autonomous Sensory Meridian Response), and wondrous delights live in a glossy setting to delight not just kids but the kid in all of us.”. Sloomoo Institute ATL first debuted November 19, 2022. Tickets start at $39, including an 8 oz slime from the DIY bar (retail value $18). All photography by Nathan Kraxberger and courtesy of Sloomoo Institute. There’s a prevailing prejudice in design against recreational architecture: that it lacks seriousness, even though play is fundamental to human life. We took on the work of creating Sloomoo Institute in collaboration with its founding duo …Manhattan’s Sloomoo Institute, a sensory-filled slime playground for children and adults, is growing exponentially with a 20,000-square-foot space at 820 N. Orleans Street in Chicago, and a ...Sloomoo Institute was born from a very personal place when playing with slime brought one of the Co-Founders joy at a very difficult time in life (read more here). The founders then discovered dozens of stories about how sensory play enabled others to relieve stress and anxiety. Giving back to mental health non-profits, such as NAMI, MindUP ...Sloomoo Experience Chicago. Grand Opening - Saturday, November 19, 20Immerse yourself in the joy of sensory play. Our colorful world is full of never-ending, hand-crafted slime, yummy scents, and soothing ASMR delights. Forbes calls us a “cornucopia for the senses.” Today Show said it was a “mega dream for all ages.” The Sloomoo Institute claims that it has tested more than 10,000 types of slime to come up with the best sensory experience possible. ... Sloomoo lets you take home more than just photos. One of ... Hotels near Sloomoo Institute: (0.00 km) FREE #Wifi+Parking +shopping (0.25 km) AC Hotel by Marriott Atlanta Buckhead at Phipps Plaza (0.51 km) The Whitley, a Luxury Collection Hotel, Atlanta Buckhead (0.53 km) Atlanta Marriott Buckhead Hotel & Conference Center (0.77 km) The Westin Buckhead Atlanta; View all hotels near Sloomoo Institute on ... November 18, 2022. Inside Sloomoo Institute. Courtesy of Sloomoo Institute. When was the last time you experienced pure joy? In this frenetic, stress-filled world, it can be … Hotels Near Sloomoo Institute, Chicago: There are 382 Hotels close to Sloomoo Institute in Chicago Hotels Near Sloomoo Institute Reviews: There are 326,969 reviews on Tripadvisor for Hotels nearby: Hotels Near Sloomoo Institute Photos: There are 119,869 photos on Tripadvisor for Hotels nearby Nearest accommodation: 0.10 mi Share photos of this highly Intagrammable experience with friends and family; Full description. ... - Sloomoo Institute is suitable for all ages, and all children over 1 year are required to have a ticket to enter Sloomoo Institute; Children 2-5 should be actively supervised, and an adult must accompany children under 14. ... Get off your screens and immerse yourself in our mesmerizing world of slime and satisfying joy. Embrace the vivid colors, scents, tactile compounds, and captivating visuals and sounds. Unleash your imagination and keep dreaming, whether you’re a kid or a kid at heart. Duration: 1-2 hours. Suggest edits to improve what we show. Hotels near Sloomoo Institute, New York City on Tripadvisor: Find 1,174,326 traveler reviews, 476,212 candid photos, and prices for 1,612 hotels near Sloomoo Institute in New York City, NY. ... Hotels Near Sloomoo Institute Photos: There are 476,078 photos on Tripadvisor for Hotels nearby Nearest accommodation: 0.06 mi: Frequently Asked ...In the event that you haven't manually written these image descriptions yourself, this greatly helps people with visual impairment browse your site. Tooltips | WCAG 2.1 / 2.5.3 Add labels to images that contain a written description of the image.Words. Demetrios Comodromos. December 21, 2022. Share. Email. Copy Link. All photography by Nathan Kraxberger and courtesy of Sloomoo Institute. …That’s right. If you ever wanted to know how slime became a thing, Sloomoo Institute can give you the deets. 6. You’ll touch A LOT of slime. But that’s sort of why you’re there, so squish and squelch to your heart’s content. 7. Sloomoo is probably best for kids ages 12 and under.
Something went wrong. There's an issue and the page could not be loaded. Reload page. 203K Followers, 562 Following, 3,638 Posts - See Instagram photos and videos from Sloomoo Institute (@sloomooinstitute) . Spring place new york
Sloomoo Institute, Chicago, Illinois. 3,637 likes · 55 talking about this · 5,176 were here. Escape! Immerse yourself in the Sloomooverse of #satisfying joy.The perfect spot for families, friends, co-workers, even dates, Sloomoo immerses guests in a transformative world of touch, sound, scent, and sight. A mix of science and magic, the space is full of compounds from slime to kinetic sand to new innovations that entertain, soothe and surprise, otherworldly CGI videos, kaleidoscopic glow-in-the-dark moments, …Feb 15, 2024 · The Sloomoo Institute is a playful palace dedicated to all things slime, where guests can toss it, mold it, walk on it, get drenched by it and even experience the ASMR benefits of it. SLOOMOO INSTITUTE - ATLANTA - Updated March 2024 - 137 Photos & 44 Reviews - 3637 Peachtree Rd NE, Atlanta, Georgia - Amusement Parks - Phone Number - Yelp. Sloomoo Institute - Atlanta. 4.3 (44 reviews) Claimed. Amusement Parks, Children's Museums. Closed 12:00 PM - 6:00 PM. See hours. See all 149 photos. Write a review. Add photo. The area. 7620 Katy Fwy Suite 360, Marq-E Entertainment Center, Houston, TX 77024. Reach out directly. Visit website. Full view. Best nearby. Restaurants. 417 within 5 kms. Red Robin America's Gourmet Burgers and Spirits.About. Hi Chicago!!! Get off your screens and immerse yourself in our mesmerizing world of slime and satisfying joy. Embrace the vivid colors, scents, tactile compounds, and captivating visuals and sounds. Unleash your imagination and keep dreaming, whether you’re a kid or a kid at heart. Duration: 1-2 hours.Words. Demetrios Comodromos. December 21, 2022. Share. Email. Copy Link. All photography by Nathan Kraxberger and courtesy of Sloomoo Institute. …The Sloomoo Institute claims that it has tested more than 10,000 types of slime to come up with the best sensory experience possible. ... Sloomoo lets you take home more than just photos. One of ...This is an all-ages experience great for kids 2 and up, as well as adults. The staff asks that parents of kids between 2 and 5 ensure kids don’t eat the slime, lick their hands, throw slime, or run. Sloomoo Institute. 820 N. Orleans St. Chicago, IL 60610. The Grand Opening is Saturday, November 19, 2022 and …TICKET GENERAL RULES. Tickets are required for each guest who wants to enter Sloomoo Institute. All children under 14 must be accompanied by an adult. TICKETS ARE NON-REFUNDABLE AND NON-TRANSFERABLE. WE CANNOT PROVIDE REFUNDS IF PARTICIPATION DOESN’T OCCUR FOR THE …Hotels near Sloomoo Institute, Atlanta on Tripadvisor: Find 165,527 traveler reviews, 63,114 candid photos, and prices for 395 hotels near Sloomoo Institute in Atlanta, GA. ... Hotels Near Sloomoo Institute Photos: There are 63,113 photos on Tripadvisor for Hotels nearby Nearest accommodation: 0.11 mi:Sloomoo Institute: Would not recommend it at all - Overpriced and Underwhelming ! - See 5 traveler reviews, 27 candid photos, and great deals for Chicago, IL, at Tripadvisor.The Sloomoo Institute is located in the Buckhead neighborhood at: 3637 Peachtree Road NE, Suite D Lower Level. Atlanta, Ga. 30319. Children younger than 14 must be accompanied by an adult. Entries are timed, please be on time or risk forfeiting entrance. Discover even more fun things to do in the Buckhead neighborhood..